MCP
Model Context Protocol
Connects models to tools, data and live product catalogs.
Istanbul · Date announcing soon
The next customer isn't human.
a-comm is Istanbul's gathering for agentic commerce — where AI agents discover, decide and buy on our behalf. Merchants, payments, platforms and builders, in one room, in the city where two continents meet.
What is agentic commerce?
Shopping, delegated.
Agentic commerce is what happens when AI agents act for people and businesses across the whole buying journey — finding products, comparing options, negotiating, paying and handling returns — within limits a human sets.
Instead of a person clicking through search results, carts and checkout forms, they state an intent: "running shoes, under ₺5,000, by Saturday." The agent does the rest.
That changes who the customer is, how products are found, how payments are authorized, and how trust is earned. Every merchant, marketplace, bank and PSP will need an answer.
E-commerce today
Agentic commerce
Who shops
A person, tab by tab
An agent, on a person's behalf
Discovery
Search, ads, SEO
Structured catalogs, APIs, agent ranking
Interface
Websites & apps
Protocols & conversations
Checkout
Forms, OTPs, redirects
Scoped, mandate-based payments
Trust
Logins & cookies
Agent identity & verifiable intent
From intent to doorstep
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01
Intent
A person sets a goal and the guardrails: budget, timing, brands to avoid.
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02
Discovery
The agent queries catalogs and merchants directly — not a page of blue links.
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03
Decision
It weighs price, delivery, reviews and return policies against preferences.
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04
Checkout
It pays with tokenized, scoped credentials — only within the mandate it was given.
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05
After-sale
It tracks delivery, files returns and disputes, and learns for next time.
The emerging stack
New rails for a new kind of buyer.
Open protocols and network programs are racing to define how agents find, talk to and pay merchants. We'll unpack what's real, what's hype, and what to build on.
A2A
Agent2Agent
Lets agents discover, delegate to and coordinate with other agents.
ACP
Agentic Commerce Protocol
An open spec for agent-led checkout between buyers' agents and merchants.
UCP
Universal Commerce Protocol
A shared language for discovery, cart and checkout across platforms.
AP2
Agent Payments Protocol
Verifiable mandates that prove exactly what a user authorized an agent to buy.
x402
HTTP-native payments
Revives HTTP 402 for instant machine-to-machine payments.
Tokens
Agentic card credentials
Network-issued credentials for agents — scoped, traceable and revocable.
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Missing something?
Building a protocol, wallet or rail we should cover? Tell us.
Standards are listed for discussion. Inclusion doesn't imply their authors are participating in or endorsing a-comm.
Program tracks
What we'll dig into.
Practical sessions for the people who will have to ship this — not another round of "AI will change everything."
Agentic checkout & payments
Delegated payments, network tokens, mandates — and what 3-D Secure looks like when no human is pressing "Pay".
Protocols & interoperability
MCP, A2A, ACP, UCP, AP2 and friends — how agents, merchants and PSPs actually talk to one another.
Trust, identity & fraud
Know-your-agent, telling buyers from bots, verifiable intent, and new fraud patterns when software holds the wallet.
Merchant readiness
Machine-readable catalogs, real-time stock and pricing, and how to get chosen when the shopper is a model.
Marketplaces & retail in Türkiye
What agentic commerce means for one of the region's most mobile-first, marketplace-driven markets.
Regulation & liability
Consumer protection, KVKK, disputes and chargebacks — who is accountable when an agent gets it wrong?
On stage
Questions we'll argue about.
- 01
If an agent buys the wrong thing, who pays for the return?
- 02
What replaces SEO when the shopper is a language model?
- 03
How does a merchant tell a trusted agent from a scraper?
- 04
Will brands sell through agents — or to them?
- 05
What should a Turkish retailer ship in the next 90 days?
Who's in the room
Everyone the agent touches.
Agentic commerce breaks the old silos between retail, payments and software. So does a-comm.
Retailers & D2C brands
E-commerce, growth and product leaders preparing their storefronts for agents.
Marketplaces & platforms
Teams deciding whether to open up, partner with, or compete with agents.
Banks, PSPs & fintechs
Payments, risk and fraud teams rethinking authorization and liability.
AI & agent builders
Founders and engineers shipping shopping agents, tools and infrastructure.
Logistics & fulfillment
Operators whose APIs agents will call to promise, ship and return.
Investors, policy & press
People mapping where value — and risk — moves next.
Speakers
Lineup announcing soon.
Operators and builders from retail, payments and AI. First names drop to the invite list.
Speaker TBA
Payments
Speaker TBA
Retail & brands
Speaker TBA
AI platform
Speaker TBA
Marketplace
Speaker TBA
Fintech
Speaker TBA
Policy & regulation
Speaker TBA
Agent builder
Speaker TBA
Venture
Agenda
A day in the agent economy.
Draft — sessions and times will change
09:00
Networking
Registration & Turkish breakfast
Simit, çay and first conversations.
10:00
Keynote
Opening keynote: The customer is now a model
Why agentic commerce is a shift in who buys, not just how.
10:45
Panel
Who speaks what? The protocol panel
MCP, A2A, ACP, UCP, AP2 — overlap, gaps and what merchants should adopt first.
11:45
Live demo
Live: an agent buys, end to end
From prompt to paid order on stage, with nothing pre-recorded.
12:30
Networking
Lunch & demo floor
Hands-on with agent and merchant tooling.
13:30
Workshops
Tracks: Payments & trust · Merchant readiness
Parallel deep-dives for risk teams and commerce teams.
15:00
Panel
Liability, KVKK & consumer protection
Regulators, lawyers and operators on accountability when agents act.
16:00
Demos
Startup showcase
Rapid-fire demos from teams building the agentic stack.
17:00
Networking
Closing & evening reception
Drinks as the sun goes down over the city.
Organizers
The people behind a-comm.
a-comm is organized by Çağrı Menteş of ikas and Onur Özcan of Wiro AI: one from commerce, one from AI.
Çağrı Menteş
VP of Marketing · ikas
Co-organizer of a-comm. Full bio coming soon.
Onur Özcan
Head of Growth · Wiro AI
Co-organizer of a-comm. Full bio coming soon.
Why Istanbul
Where two continents meet. So do buyers and agents.
- 01
A natural crossroads
Between Europe, the Middle East and Central Asia — a short flight from much of the region.
- 02
A market that moves fast
Mobile-first shoppers and marketplace-driven retail make Türkiye a live test bed for agentic commerce.
- 03
Deep talent
A strong bench of e-commerce, payments and engineering teams building for global markets.
Get involved
Shape the conversation.
Speak
Building, deploying or regulating agents in commerce? Pitch a talk, a panel or a live demo.
Submit a talkPartner
Put your product in front of the people building and buying the agentic stack.
Partnership deck
PartnerPartnerPartner
PartnerPartnerPartner
What is a-comm?
An event in Istanbul dedicated to agentic commerce — AI agents that discover, decide and buy on behalf of people and businesses — and the payments, protocols, trust and regulation that make it work.
When and where is it?
In Istanbul, Türkiye. The date and venue will be announced soon — join the invite list to hear first.
Who should attend?
Retailers and brands, marketplaces, banks, PSPs and fintechs, AI and agent builders, logistics operators, investors and policymakers.
Is it technical?
Both. Expect business and strategy sessions alongside builder-focused talks, workshops and live demos.
What language will sessions be in?
Language details will be confirmed together with the agenda.
How much are tickets?
Ticketing details are coming soon. People on the invite list get first access.
How can I speak or sponsor?
Email hello@a-comm.org with a short note about you and what you'd like to share or showcase.
Invite list
Be in the room when commerce changes hands.
Get the date, the venue and the first speakers before anyone else.